Enjoy this sarcastic article about music industry's fostered hypes in "The Decade in Music Genre Hype: A solemn tribute to once-hot-shit trends that (mostly) won't be joining us in the '10s", by Christopher R. Weingarten, published in Village Voice."... Faster than you can tweet "Serena Maneesh," entire genres of music are "discovered" by attention-starved writers; bloggers engage in hilarious slap-fights about who was there first; magazines feel pressured into writing clueless, hackazoid, late-pass trend pieces; bands get elevated to a critical mass of attention they can't possibly handle; and the phenomenon is promptly abandoned once we find a newer, shinier toy to play with. ..."